Written by:
Tedd Vinson
Design and Project Coordinator
In CPA marketing, a landing page optimized for conversions is the most important asset you can have. It determines whether or not a network or affiliate will pick up your offer. Conversion rate is defined as how many people out of 100 place an order. Networks and affiliates are paid based on how many orders are placed. So, obviously, they want a page that will give them the conversion rate they need in order for it to make money.
The landing page needs to truly capture the attention of the potential customer without doing anything that could cause them to navigate away from the page or close the tab. When a potential customer is enticed by a headline or benefits of the product, they are much more likely to make a purchase, and that’s exactly the kind of page that networks and affiliates want to run traffic to.
From the headline of the page to the style of the order button, optimization is both design and content—determining the best words, images, arrangement, graphics, fonts, and colors to use on the page. Everything on the page can affect conversions, and that’s why we take optimization so seriously when it comes to landing page design.
