Written by:
Amber Day
Director of Agency Services
Social Media has become one of the most important marketing tools in the world regardless of what industry you are a part of. However, it has become especially important in an industry like the direct response market. A company or product that is sold in stores gives customers a chance to communicate with one another. It allows questionable customers a chance to see real life “testimonials” through the way that other customers interact in the store. It also allows customers to have more trust in the employees that sell the product. With an offer in the direct response market, products are sold solely online so questionable customers don’t have a chance to see how other customers believe in the product, and they don’t have a sales employee that can talk them through their questions and concerns. So, where can customers go to get this information? Social Media.
For every offer that Offer Launch Media creates, a facebook page is developed. In addition to what has already been discussed, there are a number of reasons why having a social media presence is not only important, but essential, in an online offer.
Developing Business Needs
Every business, regardless of how long they have been around, is going to have a plethora of ways that they can improve. Especially in an industry where face-to-face interactions occur very rarely, customer’s are consistently expressing ways that the company can improve. What better way to hear these thoughts and opinions of customers than through facebook. Customers can be as honest as they want on these pages as they don’t have the fear of having to confront an individual. This is where you will get the most truthful, candid, and frank comments from your customers about how to improve your business.
Let’s make something clear though, facebook comments need to be monitored. Although as a way to improve business, internally it is great to hear feedback from your customers, you don’t want new and upcoming customers to be tainted by these often times negative comments that are received.
Share Insights
Ideas, whether good or bad, are what creates success in any part of life, but especially in the business world. Taking the time to brainstorm ideas with your customers will ensure success, trust, courage, and faith in your company.
In addition to sharing ideas, facebook can also be used as a way to educate your customers. A minimum of once a week, a new post should be added to your facebook page. This post can be anything from a success story from one of your customers, to a news article that was posted about your product, to a YouTube video that shares tips about your product, and more. These posts will be appreciated by your customers and will add value to your customer’s experience. This will also instill confidence in future customers.
Start Implementing
Social Media is the best way to reach those unknown potential customers. You can use your facebook page and any other forms of social media you choose to implement to convey your message to potential customers with little to no cost. Make sure that you are handling your social media profiles responsibly, and start implementing all of these steps that have been discussed to ensure a growth in your customer satisfaction.