Written by:
Tedd Vinson
Design and Project Coordinator
A well-designed vector logo is an essential element of any online campaign. From the moment a customer comes across the your page, that customer will know the name of your company and will associate your logo with that brand. Here are just a couple ways this can be beneficial to your brand:
1. Customers recommend your product to a friend and are able to direct them to the correct website to purchase your product. If customers know the name of your brand as well as what your logo looks like, it’ll be easier for them to find your website when they recommend it to others.
2. Customers buy future products from your brand because they recognize it from their previous purchases. People who have purchased from you are more likely to purchase from you again, but if they don’t recognize your new product, they might not purchase the product simply because they don’t associate it with your brand.
Why does the logo need to be built in vector format? The main benefit of having your logo built in a vector file (vector files usually end in .ai or .eps, but there are a few other formats) is the ability to scale it up or down in size as large or small as you need it. This is possible because vectors use equations to calculate path locations which stay relative to how they are sized. So with a vector, it doesn’t matter how big you make it, you’ll never have a problem with it becoming grainy or pixelated.
Having a well-designed vector logo and using it to brand your products will lead to more sales, help your company look good, and it could save you from headaches and frustrations that come from logo sizing problems.